The lessons here were taken from AWeber’s lessons which you may view or print from their website. On their site the entire Guide is available in PDF format but here I am breaking it down into smaller chunks (four lessons) linked to one another.
These lessons will walk you through, step-by-step, on how to get the basics setup for your first email campaign.
Before we get to work, let’s get acquainted with the control panel and how you’ll navigate around your new account.
Working in Lists
Each list in an account has its own messages, subscribers, and sign up forms, and you may set up as many in your account as you’d like. For instance, if you have multiple websites, you can have a list for each.
To help you to work separately within each list, near the top of any page you’re working on, you’ll find the name of the list you’re working on in the “Current List” drop-down box.
Tabs and Menus
Once you have the list you’d like to work on selected, to navigate around its settings, you’ll use the row of tabs and menu options at the top of the page.
If you hover your mouse pointer over top any of the tabs, you’ll find menu options to choose from just beneath them.
Setting Up Your List
Now that we know how to get around in the account, let’s set up our first list.
Hover over the My Lists tab and click on List Settings.
The first tab on the List Settings page is Basic Settings. Here, we’ll set up the very first elements of your list.
This sets the name you’ll see in the Current List box. It will appear in very limited places in your email campaigns to your subscribers (such as on the unsubscribe page), but it is mostly for your reference, like naming a file on your computer.
Enter in your desired name, and wait a few seconds. Just beneath the box, you’ll see either a green or red highlighted line letting you know whether or not that name is available.
Choose a few words here to describe the subject of your list. When someone clicks on the unsubscribe link at the bottom of your messages, they will be reminded of what it is they’d subscribed for with this value.
“From” Name and Address
Enter the name and email address that you would like your subscribers to see as the from address when they receive email from your list. It’s important that you brand your messages with an email address including your name or your company’s. Wherever possible, you’ll want to use an email address hosted at the same domain as your website.
For example, if my website is found at http://www.example.com, I could use firstname.lastname@example.org or email@example.com.
Tip: Avoid using e-mail addresses found at the domains of free providers (e.g.@yahoo.com and @gmail.com) or Internet Service Providers (ISPs like @verizon.net), since spammers often use these for their reply addresses. Needless to say, you don’t want to be confused with spammers.
Be sure to use an address you check regularly, so that you’re in compliance with U.S. Federal law, and so that when your subscribers respond to your messages with an inquiry, you can get back to them in a timely manner.