Autoresponder Lessons – Lesson 3 – Messages & Follow Ups

From AWeber’s Guide – Continued

How do I set up my Confirmed Opt-In message?
Once you are under the My Lists tab, List Settings, and have clicked the Next Step button, you will be on the Confirmed Opt-In page.

You can customize your Confirmed Opt-In message on this page. To edit a section of the message, simply click the Edit tab to the left of that section.  While each list does come with a default message for this purpose, we do strongly recommend that you take a moment to make sure that the message is appropriate for your list.
Subject
After clicking Edit Subject, you can either choose a pre-approved subject line from the drop down menu at the top, or type your own subject into the text area “Or Define a Custom Subject.”

When creating your own custom subject line, make sure that it contains a call to action
(“Please confirm,” “Click below,” “Response Required,” etc.) as well as referencing the subscriber’s initial request for information (“to subscribe,” “your request for updates,” etc.).

Intro
Next, click Edit Intro – there is some default text in here, but we highly recommend that you replace that with your own content. This is a great place to explain why your subscribers should confirm, as well as emphasize the importance of clicking that confirmation link.

Remember to keep it brief – you want people to see the confirmation link right away. To that end, there is a 500 character limit on the intro, and it can have a maximum of 10 lines

Closing
Finally, you can click Edit Closing to customize the last few lines of the message.

This is a good place to mention your company name again, just to be safe. Since it comes after the confirmation link.  Once you’re done, click the Save Settings button to save your changes.

Follow Up Messages / Autoresponders
Follow ups are messages sent automatically, in a sequence. The first message in the sequence is sent immediately when someone subscribes to your list. That message is followed by a series of messages, each scheduled with a set amount of days in between.
For instance, I could set up a message welcoming my subscribers as the first follow up. That way, they’ll receive a message acknowledging their addition to the list right away.
I could then follow that with a second message sent two days later introducing myself and
the product I sell on my website, three days later a message giving more information on that product, and so on…
These messages help to build a relationship and trust over time with people who may have
otherwise just visited your website once, never to be seen or heard from again. They are
helpful for such things as marketing materials, training sequences, and answers to frequently asked questions.

Broadcast Messages
Broadcasts are sent once, at a scheduled date and time. They can be written as far in advance as you would like, and you won’t need to log into your account to send them. Instead, they’ll be sent at the saved time you’ve scheduled them for without your intervention.
For example, if I wanted to send a monthly newsletter, I could set up three broadcasts for this month, next month, and the following, all scheduled to be sent on the first, perhaps at 9:00 AM.
Perhaps I’d like to send a message to my entire list letting them know of a special promotion I’m running. It’s time-sensitive material, since they need to act by a certain time, so I let them know by broadcast.
Creating a Follow Up Message
To navigate to the follow up set-up page, hover your mouse pointer over the Messages tab, then click on Follow Up.

Since you don’t have any messages created yet, you’ll only see thebutton. Click on this button to create the first follow up message.
Creating a message here is very much like writing one in your own email program. There are some additional options, such as click tracking and templates, but let’s skip those for today; they are important for getting our first message sent to our subscribers, which is what we want to concentrate on.
Subject

This subject appears as the subject line of your message, the same as how the subject of your email messages appears to your friends and associates.


Enter something brief that describes the actual subject of the message. Use something
enticing but not off topic.
For the first follow up message, since you’ll be welcoming subscribers to your campaign, it
makes sense to use words like ‘welcome’ or ‘thanks’.
Think of ways to make your messages stand out. Clever subjects are a great way to
entice your subscribers to open your messages. However, using CAPS, the word
‘free’, and excessive punctuation (!!!) is good only for getting your messages put
into your subscribers’ SPAM folder.
HTML Message
You’ll notice that there’s an HTML Message box, where you can type in a formatted
message (or use our templates), but we’ll leave this blank for now. Again, it’s not essential to getting started, and you’ll always want to include a plain-text version of your messages in any case.
If you are interested, you can take a few moments to learn how to use HTML templates,
insert your logo, and use hyperlinks in your messages.
Plain Text Message
The body of your message goes here. You can copy and paste from somewhere else, or type directly into the box.

Notice that there is a Recommended Width block, which indicates where you should cut off
the lines of your messages to be sure that they appear to your subscribers the same way you write them.
Many email programs will impose a line length limit, and will cut your lines off if you don’t
take this measure. If your lines go over this length, just click on the Wrap Long Lines link to shorten them.
Don’t know what to write in this message?

Use this is as an opportunity to touch base with a new subscriber. Who are you?
Why did they receive this message? What can they expect to receive from you?
The most important thing is to just get something in there to get started. Later, once you’re all set up, you can consider things like what types of questions you find yourself answering a lot. You may need to look no further than your sent box.

Click on the button at the bottom of the page, and your first follow up is
ready to go.

Message #2, 3, 4 …
Creating the messages that continue to follow up with your subscribers is just as simple. The only difference is that once you click on Add Message and add your message content, you’ll find a field at the bottom of the page (the Interval field) to set the number of days AWeber’s system should wait after the previous.

Note that you can also check the box below the Interval field to enable Send Windows,
allowing you to choose specific days of week and times of day that the follow ups will be
sent on. Right now, we’ll skip over that and keep things simple, but you can learn more about Send Windows in AWeber’s knowledge base.

Creating a Broadcast Message
To navigate to the broadcast page, hover your mouse pointer over the Messages tab, then click on Broadcast.

Click on .   This button will open a new draft of a message to work on.
Creating broadcasts is very similar to creating follow ups, with a few small differences. You’ll notice that, instead of a message intervals, you’ll set a specific date and time.

Choose when you’d like for it to send, add your message, then hit the button at the bottom of the page.
You may notice some other options on this page. While you don’t need to use them to get started and send a broadcast to your list, you can look at AWeber’s knowledge base articles to learn more about sending your broadcast to a segment of your list, including other lists in your broadcast, and publishing your message to a broadcast archive.
You’ll see your message in the Pending Broadcasts section of the page. Notice the date and time set for each message you’ve created. Just click to confirm you’d like for your
message to be sent at the time you see, then click in the popup that appears.

Go to Lesson Four

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